Archive for March, 2008

  • by Steve Outing

    PEJ’s outlook on classifieds in 2008 and beyond

    The latest annual report from the Project for Excellence in Journalism, “The State of the News Media 2008,” is out, and it paints a dire picture of the newspaper industry. Much of the reason things are so dire, of course, is because newspaper classifieds are in significant decline.

    To save you from plowing through the massive […]

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  • by Steve Outing

    5-second poll: Where’s your head at?

    This may be the shortest poll you’ve ever taken. Just tell us how you feel about the future of newspaper classifieds. You’ll see what others have answered when you submit your answer.
    We also have a much longer survey that’s aimed at classifieds managers and those at news organizations who make decisions about classifieds and business […]

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  • by Steve Outing

    We spotted a couple bits of Craigslist news recently:
    1. Craigslist boss slams US press, from The Guardian (UK). CEO Jim Buckmaster has “accused US newspaper publishers of actively encouraging journalists to write negative stories about the online classified advertising company.”
    The Guardian writer quotes him as saying, “Journalist friends of ours say that they have been […]

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  • by Steve Outing

    ReinventingClassifieds.com welcomes ideas and contributions from industry experts. We’re especially looking for ideas that will help the newspaper industry figure out how to recover some of its lost classifieds business.
    Got a smart idea? A case study? Share your knowledge and vision with others who care about the newspaper industry and would like to see it […]

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BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

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