Archive for April, 2008

  • by Steve Outing

    As we ramp up ReinventingClassifieds.com, I’ve been asking people within my professional media contact network to share their views about the future of newspaper classifieds and solutions for resurrecting them. After covering and being involved in the new media world for a decade and a half, I know lots of very smart people.
    Alas, so far […]

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  • by Steve Outing

    On his new consultancy’s blog, Joe Michaud (outgoing president of MaineToday.com) comments on the debut of ReinventingClassifieds.com and brings up an interesting issue: What exactly are “classifieds” anymore?
    Interesting question. The newspaper industry has used the term for a long time (too long?). Michaud tugs at the question and comes up with this:

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  • by Steve Outing

    Can newspaper classifieds be saved?

    Welcome to ReinventingClassifieds.com! This is a new website and initiative that has as its aim resurrecting and reinventing the newspaper classifieds business.
    Is that an audacious goal? It feels that way. When I’ve mentioned this project to professional colleagues, the common response has been a sarcastic “Good luck with that!”

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  • by Steve Outing

    Everyblock and a future of mapped classified ads

    Anyone interested in the future of classifieds should keep an eye on Everyblock.com, a new company founded by journalism-geek extraordinaire Adrian Holovaty. The company’s work in adding all manner of information to online maps is particularly relevant to classifieds, though we’ll have to wait a while before the open-source system they’re working on will be […]

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BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

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