Comments on: Some thoughts on classifieds and Seesmic http://www.reinventingclassifieds.com/2008/05/13/some-thoughts-on-classifieds-and-seesmic/ Traditional classifieds are broken. Help us reinvent them. Mon, 22 Mar 2010 01:23:49 +0000 http://wordpress.org/?v=2.5 By: Deb Dreyfuss-Tuchman http://www.reinventingclassifieds.com/2008/05/13/some-thoughts-on-classifieds-and-seesmic/#comment-94 Deb Dreyfuss-Tuchman Wed, 18 Jun 2008 16:19:11 +0000 http://www.reinventingclassifieds.com/?p=44#comment-94 Video has been a key feature/benefit of AdPay's e-commerce enhanced classified offerings since day one--six years ago. We have made it easy for users to upload a video file in all the prevalent formats. It can be part of the basic package or an up sell. That part is entirely up to the media site. In this age of video, we encourage all of our partners to showcase this important sales tool for their buyers and sellers. Include a little video icon in the print ad, along with a web ID, to direct potential buyers to the enhanced ad. More dollars for print and a call to action for online. Rich Gordon is correct; Pets have seen great use of this option, followed by the FSBO and rental property walk-through, boats sailing or motoring on the horizon, motorcycles peeling out and the basic walk-around of an RV, auto or classic car. Videos can even be posted to Celebration announcements. There is no limit to the uses for classifieds. Lou Heldman's advice to "Promote, promote, promote" is also spot on. You must let the market know what you have as site advantages. Video is a big one. As Ken Bilderback stated, "Newspapers cannot get complacent." The tools are there to grab classifieds back. You just have to make them easy to use and believe in the platform enough to let your market know you have made a commitment to providing the best local interactive classifieds possible, at a competitive value. Video has been a key feature/benefit of AdPay’s e-commerce enhanced classified offerings since day one–six years ago. We have made it easy for users to upload a video file in all the prevalent formats. It can be part of the basic package or an up sell. That part is entirely up to the media site. In this age of video, we encourage all of our partners to showcase this important sales tool for their buyers and sellers. Include a little video icon in the print ad, along with a web ID, to direct potential buyers to the enhanced ad. More dollars for print and a call to action for online.

Rich Gordon is correct; Pets have seen great use of this option, followed by the FSBO and rental property walk-through, boats sailing or motoring on the horizon, motorcycles peeling out and the basic walk-around of an RV, auto or classic car. Videos can even be posted to Celebration announcements. There is no limit to the uses for classifieds.

Lou Heldman’s advice to “Promote, promote, promote” is also spot on. You must let the market know what you have as site advantages. Video is a big one. As Ken Bilderback stated, “Newspapers cannot get complacent.” The tools are there to grab classifieds back. You just have to make them easy to use and believe in the platform enough to let your market know you have made a commitment to providing the best local interactive classifieds possible, at a competitive value.

]]> By: Alan Jacobson http://www.reinventingclassifieds.com/2008/05/13/some-thoughts-on-classifieds-and-seesmic/#comment-21 Alan Jacobson Sun, 18 May 2008 14:54:05 +0000 http://www.reinventingclassifieds.com/?p=44#comment-21 Some newspapers are already using video classifieds. Here are two newspapers using the realpeoplerealstuff.com platform: Pittsburgh Post-Gazette: http://realpeoplerealstuff.com/videoads/Pittsburgh Daily Herald: http://realpeoplerealstuff.com/videoads/Salt+Lake+%7C+Provo And here's a paper using the videojobshop.com platform: Post Register: http://videojobshop.com/idahofalls Some newspapers are already using video classifieds. Here are two newspapers using the realpeoplerealstuff.com platform:

Pittsburgh Post-Gazette: http://realpeoplerealstuff.com/videoads/Pittsburgh
Daily Herald: http://realpeoplerealstuff.com/videoads/Salt+Lake+%7C+Provo

And here’s a paper using the videojobshop.com platform:

Post Register: http://videojobshop.com/idahofalls

]]> By: Melanie http://www.reinventingclassifieds.com/2008/05/13/some-thoughts-on-classifieds-and-seesmic/#comment-20 Melanie Sat, 17 May 2008 14:16:56 +0000 http://www.reinventingclassifieds.com/?p=44#comment-20 Video is definitely a natural progression for classifieds...and there are some sites out there already incorporating it. I run a site called <a href="http://www.listasaurus.com" rel="nofollow">www.Listasaurus.com</a>, and we implemented <a href="http://www.listasaurus.com" rel="nofollow">video classifieds</a> last summer. It's taking a while to catch on, but it's definitely a great way for folks to showcase their product and really allow users to view the detail. We are also upgrading to include video auctions, which will hopefully be released in June or July 2008. We also are the only classifieds site out there to pay users for listing with us, with our Pay Per Listing program. Check out the site, we'd love to hear your feedback! Video is definitely a natural progression for classifieds…and there are some sites out there already incorporating it. I run a site called http://www.Listasaurus.com, and we implemented video classifieds last summer. It’s taking a while to catch on, but it’s definitely a great way for folks to showcase their product and really allow users to view the detail.

We are also upgrading to include video auctions, which will hopefully be released in June or July 2008.

We also are the only classifieds site out there to pay users for listing with us, with our Pay Per Listing program.

Check out the site, we’d love to hear your feedback!

]]> By: Rich Gordon http://www.reinventingclassifieds.com/2008/05/13/some-thoughts-on-classifieds-and-seesmic/#comment-19 Rich Gordon Fri, 16 May 2008 01:24:06 +0000 http://www.reinventingclassifieds.com/?p=44#comment-19 You missed the "killer app" for video classifieds: Pets! Especially puppies. But it's hard to shoot them with a built-in Webcam. Rich Gordon You missed the “killer app” for video classifieds:

Pets!

Especially puppies.

But it’s hard to shoot them with a built-in Webcam.

Rich Gordon

]]> By: Wednesday squibs (biz edition) http://www.reinventingclassifieds.com/2008/05/13/some-thoughts-on-classifieds-and-seesmic/#comment-18 Wednesday squibs (biz edition) Thu, 15 May 2008 10:32:16 +0000 http://www.reinventingclassifieds.com/?p=44#comment-18 [...] Some thoughts on classifieds and Seesmic. Steve Outing isn’t sure that Seesmic is the right platform for video classifieds, but it’s the right idea. Publishers need to move on this, I think, whether it’s Seesmic or something else. [...] […] Some thoughts on classifieds and Seesmic. Steve Outing isn’t sure that Seesmic is the right platform for video classifieds, but it’s the right idea. Publishers need to move on this, I think, whether it’s Seesmic or something else. […]

]]> By: Notes from a Teacher: Mark on Media » Wednesday squibs (biz edition) http://www.reinventingclassifieds.com/2008/05/13/some-thoughts-on-classifieds-and-seesmic/#comment-17 Notes from a Teacher: Mark on Media » Wednesday squibs (biz edition) Thu, 15 May 2008 04:10:20 +0000 http://www.reinventingclassifieds.com/?p=44#comment-17 [...] Some thoughts on classifieds and Seesmic. Steve outing isn’t sure that Seesmic is the right platform for video classifieds, but it’s the right idea. Publishers need to move on this, I think, whether it’s Seesmic or something else. [...] […] Some thoughts on classifieds and Seesmic. Steve outing isn’t sure that Seesmic is the right platform for video classifieds, but it’s the right idea. Publishers need to move on this, I think, whether it’s Seesmic or something else. […]

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