Guest ideas: Targeting classifieds

By Andre Hellmann • May 16th, 2008 • E-mail this post E-mail this post

We are working with a client to target classified ads. Similar to a Google-AdSense-Sidebar (or Amazon Shoplet), the products are related to the content displayed in the main area. We are also able to integrate the ads in mails such as newsletters or even print-mailings. Further, we want to offer an alert-system that allows the user to check listings for products, prices, geo proximity, and suggests other products offered recently.

Andre Helleman is CEO of zelect GmbH (Germany), and former research director of Creative Loafing Media (Atlanta, Georgia).

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"Guest ideas: Targeting classifieds" by Andre Hellmann was published on May 16th, 2008 and is listed in Ideas.

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