Guest ideas: Targeting classifieds

By Andre Hellmann • May 16th, 2008 • E-mail this post E-mail this post

We are working with a client to target classified ads. Similar to a Google-AdSense-Sidebar (or Amazon Shoplet), the products are related to the content displayed in the main area. We are also able to integrate the ads in mails such as newsletters or even print-mailings. Further, we want to offer an alert-system that allows the user to check listings for products, prices, geo proximity, and suggests other products offered recently.

Andre Helleman is CEO of zelect GmbH (Germany), and former research director of Creative Loafing Media (Atlanta, Georgia).

Tags:

"Guest ideas: Targeting classifieds" by Andre Hellmann was published on May 16th, 2008 and is listed in Ideas.

Follow comments via the RSS Feed | Leave a comment | Trackback URL | E-mail this post E-mail this post

« Robertson Adams: Classifieds’ 2 routes forward
Roger Black: Nobody wants the want ads »

Leave Your Comment

« Back to text comment

Subscribe without commenting


 

E-MAIL SUBSCRIPTION

Enter e-mail address:

BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

ARCHIVES

ReinventingClassifieds.com is powered by WordPress

Wearing the Tech Clean RCskin custom Skin for Shifter by Buzzdroid

Clicky Web Analytics