Below is a 6-minute video essay by Paul Bradshaw, a UK new-media expert and senior lecturer in online journalism at Birmingham University. This is worth your time. He’s talking about the profound change in distribution models for media that’s taken place; it’s an excellent presentation about what many media practitioners don’t yet fully understand.
Bradshaw is […]

NOTE: You can respond to this video essay with a video comment of your own! Scroll to the bottom of this page and look for the Seesmic link, “add a video comment.” (It’s easiest if your PC has a built-in camera.) If you prefer, you can comment the old-fashioned way in the text comment field […]

Here’s another result pulled from our survey of classifieds and media/new-media managers. (The survey’s still open. Please add your voice to make the results more meaningful!)
One question asked respondents to identify the principal causes of newspaper classifieds’ historic downturn. We presented several options and asked people to rank them in order of importance. Here are […]

In our survey of classifieds managers and new media experts (you can still take the survey), we asked respondents what strategies they thought would work best for reinventing and reinvigorating newspaper classifieds.
Here’s what they thought were the most promising strategies, in order, when we asked, “If your classifieds operation is in trouble, what would you […]

David Mastio of BlogNetNews.com

Here’s what I would like to see happen in pretty broad strokes.
I start with the idea that classifieds have value as content as much as they have value to advertisers.
Step 1: The local daily puts its entire database of classifieds live and constantly updating on the web (no waiting for the […]

Over the coming days I’ll be writing up some early results from our extensive survey of classifieds professionals and media managers, where we tried to gauge industry attitudes about the outlook for saving newspaper classifieds and collect ideas for solutions to reversing what is a disturbing decline in this important sector of the newspaper business.
This […]

When life gives you lemons, make lemonade, the expression goes. It seems that’s happening with newspapers in some parts of the U.S. that are hard-hit by the mortgage crisis, though they’re not having to “make” lemonade as much as it’s being made for them.
According to this report from Washington City Paper, many newspaper classifieds sections […]