Archive for June, 2008

  • by Steve Outing

    Monster.com rolling out new job sites. (Crains New York Business) Career site operator Monster Worldwide Inc. announced it will launch co-branded recruitment Web sites with more than a dozen local newspapers Monday, part of the company’s effort to push its brand in specific markets. …
    Zillow.com Offers Featured Listings With Newspaper Ads. (Online Media Daily) Real […]

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  • by Steve Outing

    Newspapers need to be thinking foremost about creating services that are truly useful. Find a service that people will use on a regular basis and that benefits them in a substantial way, and you’ll win their hearts and loyalty. (That’s pretty much what Google does on a regular basis. Newspaper companies: not so much in […]

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  • by Steve Outing

    Craig Newmark (do I really need to explain that he’s the founder of Craigslist?) went before a group of editors at the Washington Post this week, and here’s a short video excerpt:

    Newmark has long been saying that his network of free-classifieds sites is not a significant reason that newspapers have lost billions of dollars in […]

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  • by Steve Outing

    If you think ReinventingClassifieds.com targets a narrow niche (newspaper classifieds), here’s a site that’s even narrower: VideoIsNow.com.
    Published by Alan Jacobson and Janet DeGeorge (who also run a video classifieds business, profiled here previously), the VideoIsNow blog features ongoing coverage of video advertising, with particular emphasis on video applications for classifieds.
    It’s worth bookmarking. Or subscribe to […]

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  • by Steve Outing

    Video ads like this will become increasingly
    common, and represent a largely untapped
    business opportunity

    If newspaper designer and consultant Alan Jacobson is right, there is still a big opportunity open for newspapers to get in on something new online — and make some money from it — before others beat them to the punch, as has happened […]

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  • by Lou Heldman

    (Editor’s note: The author is a retired newspaper publisher turned academic, and was director of Knight Ridder’s 25/43 Baby Boomer readership project, which included an experimental reinvention of print classifieds, in 1990.)

    In nine months since I was carried from the bloody arena of the newspaper business and ascended to the ivory tower, I’ve gained this […]

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  • by Steve Outing

    Apple’s new iPhone 3G, announced earlier this week, is likely to become a mega rock star among smartphones, now that Apple has lowered its price to $199 (with 2-year commitment to AT&T service and additional $30-a-month data plan) to appeal to a mass market. The first-generation iPhone has about 6 million units in customers’ hands […]

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  • by Steve Outing

    ReinventingClassifieds.com essay competition offers cash prize for best idea or solution to the newspaper classifieds crisis

    BOULDER, Colorado (June 6, 2008) — College students studying journalism are entering a tenuous employment market, in part because of the newspaper industry’s decline — much of it fueled by the losses of billions of dollars in revenue for newspaper […]

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  • by Andre Hellmann

    JP Morgan published a report concerning the state of the newspaper. In this report the analyst Alexi Quadrani posts the classified issue as one of the central problem of today’s print newspapers:
    “The classified revenue plunge is one of the more worrisome aspects, since it represents about one-third of revenue and is the most profitable of […]

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  • by Steve Outing

    “Newspaper Classifieds: A franchise lost,” reads the headline of Bob Wyman’s latest blog post, which is an exceedingly pessimistic view of newspapers’ chances of recovering lost ground and lost revenues in the classifieds business.
    Writes the long-time media-technology innovator and current member of Google’s technical staff, “I argue that (newspapers) shouldn’t put much effort into online […]

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BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

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