Archive for August, 2008

  • by Steve Outing

    Let’s talk printed classifieds for a bit, and specifically design. Here’s an issue worth pondering:
    Given that newspaper print-edition readers are aging (average age is now north of 50), is it time to increase the type size of classified liners to accommodate the deteriorating vision that we all get as we grow older?

    Bad: narrow columns, centered […]

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  • by Steve Outing

    Long-time newspaper journalist turned interactive media expert Joe Michaud recently left his post as president of MaineToday.com (part of the Portland Press-Herald in Maine) and joined the AIM Group/Classified Intelligence as senior analyst. Now that he’s settled into his home office outside Portland to work for AIM and consult for several New England newspaper clients, […]

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  • by Steve Outing

    Thanks to Henry Pollson for his comment here pointing out an article of interest to anyone who has to compete against Craigslist in their local market:
    “Angie’s List: A better alternative to Craiglist for finding local contractors.”

    Writer Henry Grimes points out his experience with finding local contractors to do work around his house. When he used […]

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  • by Steve Outing

    I’m working on a white paper / report about how to redesign print classifieds sections for the modern world. (I’ll keep you posted on my progress and when it might be available.) And I have to say: It’s disturbing how slowly that’s happening, especially at U.S. newspapers.
    If you look around at newspaper classifieds sections, most […]

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  • by Steve Outing

    With newspapers in deep trouble, it’s unlikely that they can climb out of their holes by themselves (especially as the holes keep getting deeper). If a solution or solutions are to be found, it will be in concert with other companies.

    Google CEO Dr. Eric Schmidt is worried about the state of investigative reporting.
    Text version of […]

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BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

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