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With newspapers in deep trouble, it’s unlikely that they can climb out of their holes by themselves (especially as the holes keep getting deeper). If a solution or solutions are to be found, it will be in concert with other companies.
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| Google CEO Dr. Eric Schmidt is worried about the state of investigative reporting. |
One big opportunity may be in working with Google. Yes, the search giant that some publishers blame for their troubles also, just maybe, could be a newpaper savior. Google CEO Eric Schmidt is aware of and concerned about newspapers’ plight. He worries about the loss of investigative journalism as newspapers decline. Check out the video at right (from AdAge.com) of a recent talk by Schmidt to see what I mean.
Schmidt also has said publicly that he believes Google has a “moral imperative” to help newspapers figure out a new advertising model that will support their journalism. But how?
This page contains, below, an Open Letter to Google suggesting ways that the most successful company on the planet right now can help the newspaper industry. It’s a wiki, and we want YOU — readers of ReinventingClassifieds.com — to help write the letter. Add your ideas; edit or improve what others have written.
When the letter seems like it’s ready, well send it off to Google’s management team. So, what suggestions do you have for Google to come to the aid of newspapers, especially pertaining to classifieds strategies?
(Instructions: You can edit text in the large field below. When finished, include your name so we can see who has contributed, then click Update. To see a log of what’s been changed and by whom, look here. If you spot an abuse, you can fix it yourself, or alert me.)
Tags: google
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