Tim Windsor: Defining the problem

By Steve Outing • September 22nd, 2008 • E-mail this post E-mail this post

Tim Windsor, who recently departed his position as VP interactive for the Baltimore Sun, is taking up our challenge to offer a good idea or two for reinvigorating and reinventing newspaper companies’ classifieds operations.

On his blog today, Windsor makes the case for first defining the crisis. Check out his chart, crafted from Newspaper Association of America numbers, of just one segment of newspaper classifieds: recruitment. As Windsor notes, that line is headed toward zero.

Windsor promises a follow-up blog item with some ideas worthy of winning our $500 competition. I’m looking forward to reading that, Tim!

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"Tim Windsor: Defining the problem" by Steve Outing was published on September 22nd, 2008 and is listed in Ideas.

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