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 Tim Windsor |
Tim Windsor (fortunately) has a little time on his hands after recently leaving his post as VP interactive for Tribune Co.’s Baltimore Sun. So he’s been increasing his blogging on Zero Percent Idle, and has written a great post with suggestions for renewing newspapers’ classifieds business, focusing specifically on the troubled recruitment component. (He was inspired by our contest here.)
Don’t miss “A big job: fixing classifieds.” Windsor has tossed some outstanding ideas into the mix. A few highlights:
“Get out of print. … Convert to 100% digital classifieds now and use the paper to promote the heck out of the online product. This will cost in the short run, but so will doing nothing.”
“Aggregate classified content from other sources, either through partnerships or straight-up content-scraping.”
“Move all of the professional (job) listings to online and focus the printed product on helping employers fill the manufacturing and service jobs in your market.”
He also endorses Lucas Grindley’s idea to offer free online and print ads, but charge for responses. (When a response comes in, notify the job poster or car seller; if they’d like to review the response, they have to pay a fee.)
Great thoughts, Tim! Thanks for sharing them.
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