By Steve Outing • October 24th, 2008 • E-mail this post E-mail this post

You might have noticed that the Boston Globe introduced a new print-edition redesign today. There’s an extensive FAQ explaining all the changes, of which some are attempts to make the paper better (of course) and others are necessary cutbacks for the paper to survive in tough times.

Alas, all the changes are to the editorial and content side of the paper. Classifieds? Nothing new to announce.

I have to wonder sometimes when I see newspaper print redesigns unleashed: Have you given up on classifieds in print? Why wouldn’t you put your ace design team on the job to redesign and reinvigorate the printed classifieds section, as well as the rest of the paper?

Something’s wrong when a newspaper company embarks on a large redesign project and neglects the vital revenue source that is failing fast and that most needs reinvention: classifieds.

Here’s today’s newly designed front page, alongside today’s Classifieds front. (Click for larger views.)

Tags:

"New Boston Globe (but not classifieds)" by Steve Outing was published on October 24th, 2008 and is listed in design, print classifieds.

Follow comments via the RSS Feed | Leave a comment | Trackback URL | E-mail this post E-mail this post

Leave Your Comment

« Back to text comment

Subscribe without commenting

E-MAIL SUBSCRIPTION

Enter e-mail address:

BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

ReinventingClassifieds.com is powered by WordPress

Wearing the Tech Clean RCskin custom Skin for Shifter by Buzzdroid

Clicky Web Analytics