Archive for November, 2008

  • by Steve Outing

    Since the ReinventingClassifieds.com blog has been a bit quiet lately, let’s catch up with some recent classifieds news and developments.
    Place your own ads online: display, not just classifieds. As noted in Newspapers & Technology, the Orange County Register has developed an online create-your-own-ad system for display ads, which can be placed in the Register as […]

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  • by Steve Outing

    This Thursday, 50 newspaper company CEOs met in a closed-door “Crisis Summit” at the American Press Institute (Reston, Virginia). With no publicly available recordings of the proceedings, we don’t have much information, though API staff produced a written summary. Also, one of the participants, Gazette Communications CEO Chuck Peters, posted to Twitter through the day […]

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  • by Steve Outing

    If you follow my personal blog you may have seen the diagrams below, but I think they deserve some extra notice for the classifieds and advertising professionals who look in on ReinventingClassifieds.com (and don’t see my more general media musings). They come from retired management consultant Frank Pecarich, who has been watching the newspaper industry’s […]

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BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

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