Archive for December, 2008

  • by Steve Outing

    Just a last-minute reminder: The deadline for ReinventingClassifieds.com’s Best Idea for Reinventing Classifieds competitions (one for media/advertising pros, one for students, each with a $500 cash prize) is the end of the day on Dec. 31, 2008. We’re not looking for lengthy proposals (though it’s possible one might win). We’ll judge on the merits of [...]

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  • by Steve Outing

    The latest trend in the beleaguered newspaper industry is cutting print editions from some days of the week. In recent weeks we’ve seen the Christian Science Monitor decide to publish only one print edition a week on Sundays, with the rest of the week covered online only; a number of newspapers have cut back on [...]

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  • by Steve Outing

    As we end 2008, we media people can only hope that 2009 will be an improvement. Of course, all signs indicate that it’ll be even worse. Well, whatever happens (ad sales and circulation for newspapers plummet even more; some media companies follow over-leveraged Tribune Co. into bankruptcy; some newspapers, in big towns and small, shut [...]

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  • by Steve Outing

    I’d like to point my classifieds readers over to an Editor & Publisher Online column that I wrote this week: “My ‘Crisis’ Advice to Newspaper Company CEOs: 11 Points to Ponder.” While it’s a prescription for what ails the newspaper industry overall, I think it’s worth reading through a classifieds lens. Of the 11 points, [...]

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BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

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