Comments on: What will you do with fewer days in print? http://www.reinventingclassifieds.com/2008/12/02/what-will-you-do-with-fewer-days-in-print/ Traditional classifieds are broken. Help us reinvent them. Thu, 18 Mar 2010 16:53:41 +0000 http://wordpress.org/?v=2.5 By: Janet DeGeorge http://www.reinventingclassifieds.com/2008/12/02/what-will-you-do-with-fewer-days-in-print/#comment-3199 Janet DeGeorge Mon, 15 Dec 2008 17:52:07 +0000 http://www.reinventingclassifieds.com/?p=190#comment-3199 Hi Steve. Regarding days to put Auto, Real Estate and Employment. The local makret in each town has a way for chosing their OWN DAYS when they most want to advertise. If a newspaper decides against the days their local advertisers want most (and I can tell from experience, every circulation area is different) then they will continue to lose advertisers. It still shocks me that newspapers make major decisions without even one focus group of customers for feedback. You can't force the market. If that were the case, those Monday and Tuesday newspapers would not be so empty. Hi Steve.

Regarding days to put Auto, Real Estate and Employment. The local makret in each town has a way for chosing their OWN DAYS when they most want to advertise.

If a newspaper decides against the days their local advertisers want most (and I can tell from experience, every circulation area is different) then they will continue to lose advertisers. It still shocks me that newspapers make major decisions without even one focus group of customers for feedback.

You can’t force the market. If that were the case, those Monday and Tuesday newspapers would not be so empty.

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