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The latest trend in the beleaguered newspaper industry is cutting print editions from some days of the week. In recent weeks we’ve seen the Christian Science Monitor decide to publish only one print edition a week on Sundays, with the rest of the week covered online only; a number of newspapers have cut back on printing the paper on one or more days a week to save money; and Detroit’s two dailies decided to halt home delivery of newspapers four days out of the week.
The latest twist: Via the AP and E&P, Gannett’s Cincinnati Enquirer will cease printing classifieds sections on Mondays and Tuesdays, “part of a cost-cutting response to falling revenue and a decline in spending by advertisers.”
For many newspapers, classifieds sections have become embarrassingly thin on some days, so this is a logical move. Focus can (and should) be on those days where special category sections — autos, careers, homes — are published. That’s where the money (still) is, anyway.
If your newspaper is contemplating a Cincinnati-like move, however, make sure that on those days with no printed classifieds that the newspaper promotes the hell out of your online (and mobile, if you have them) classifieds services.
Tags: cincinnati enquirer
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