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Earlier I wrote about the importance of “curating” ads from other sources, adding them to your own classifieds site (with credit and links to the original source, of course). I have an anecdote for you — from my wife, Suzanne — about why this is important.
She’s currently looking for a new school librarian position (after switching careers and going back to school again for another degree). I’ve quizzed her on how she finds out about school-librarian job openings, which typically are posted at school district websites (and they don’t usually pay for job ads in local newspapers or place ads on Craigslist).
Ergo, she has to remember to manually check the district websites’ job boards. (If she’s lucky, one might have an e-mail alert service for new openings.)
For newspapers, the curation opportunity is to link to those ads by employers (like school districts) that only post on their own website job boards. If the idea is to make newspaper classifieds relevant again, then providing a public service that would be useful in situations like Suzanne’s is a smart thing to do.
How to make money from this? Selling contextual display ads around the “classifieds as content” is the obvious one. Another: Charge for a custom job-search automated agent (e-mail or phone text message alerts) that looks across job listings that are only on government or corporate websites, as well as paid listings from your own classifieds or partners’.
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