http://www.reinventingclassifieds.com/2009/01/13/pro-winner-is-consignment-a-model-for-reviving-classifieds/ Traditional classifieds are broken. Help us reinvent them. Fri, 10 Sep 2010 20:16:20 +0000 http://wordpress.org/?v=2.5 http://www.reinventingclassifieds.com/2009/01/13/pro-winner-is-consignment-a-model-for-reviving-classifieds/#comment-4431 Will Sommer - Laughs & Facts: My Reinventing Classifieds entry Mon, 09 Feb 2009 01:36:06 +0000 http://www.reinventingclassifieds.com/?p=214#comment-4431 [...] the pro side of the contest, the New York Times’ David Kiessling won with an idea about using consignment in classifieds.  As a former consignment store employee, I [...] […] the pro side of the contest, the New York Times’ David Kiessling won with an idea about using consignment in classifieds.  As a former consignment store employee, I […]

]]> http://www.reinventingclassifieds.com/2009/01/13/pro-winner-is-consignment-a-model-for-reviving-classifieds/#comment-3826 » Reinventing classifieds Wed, 14 Jan 2009 13:08:37 +0000 http://www.reinventingclassifieds.com/?p=214#comment-3826 [...] on the site, I came across a post from Steve Outing pointing to the winners from a contest on how to reinvent classifieds in the newspaper world. This was my world a couple of years ago, so it’s very interesting [...] […] on the site, I came across a post from Steve Outing pointing to the winners from a contest on how to reinvent classifieds in the newspaper world. This was my world a couple of years ago, so it’s very interesting […]

]]> http://www.reinventingclassifieds.com/2009/01/13/pro-winner-is-consignment-a-model-for-reviving-classifieds/#comment-3824 Norbert Specker Wed, 14 Jan 2009 04:40:51 +0000 http://www.reinventingclassifieds.com/?p=214#comment-3824 The consignment idea looks promising and the best way to circumnavigate the cheating bit is if the newspaper acts as broker, much as it does in the newspaper auction model. Hence the newspaper gets the money for the article and then passes on the 90% that belong to the seller. We have found that with the newspaper as a middle man the urge to cheat declines considerably (who wants to find his name blacklisted in print for example?). It is also a way to capitalize on the trust that newspapers have build with a lot of expense over the last 150 or so years. The consignment idea looks promising and the best way to circumnavigate the cheating bit is if the newspaper acts as broker, much as it does in the newspaper auction model. Hence the newspaper gets the money for the article and then passes on the 90% that belong to the seller. We have found that with the newspaper as a middle man the urge to cheat declines considerably (who wants to find his name blacklisted in print for example?). It is also a way to capitalize on the trust that newspapers have build with a lot of expense over the last 150 or so years.

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