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JP Morgan published a report concerning the state of the newspaper. In this report the analyst Alexi Quadrani posts the classified issue as one of the central problem of today’s print newspapers:
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“The classified revenue plunge is one of the more worrisome aspects, since it represents about one-third of revenue and is the most profitable of […]
Posts by AndreHellmann
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Due to lack of time my last post was a little short so I am trying to get a little more detailed this time. As a consulting agency and software developer we work closely with newspapers in Europe to create the strategies and implement the technology and culture to make them a success.
One of our […]
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We are working with a client to target classified ads. Similar to a Google-AdSense-Sidebar (or Amazon Shoplet), the products are related to the content displayed in the main area. We are also able to integrate the ads in mails such as newsletters or even print-mailings. Further, we want to offer an alert-system that allows the […]
Continue Reading...
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Due to lack of time my last post was a little short so I am trying to get a little more detailed this time. As a consulting agency and software developer we work closely with newspapers in Europe to create the strategies and implement the technology and culture to make them a success.
Continue Reading...
One of our […]
-
We are working with a client to target classified ads. Similar to a Google-AdSense-Sidebar (or Amazon Shoplet), the products are related to the content displayed in the main area. We are also able to integrate the ads in mails such as newsletters or even print-mailings. Further, we want to offer an alert-system that allows the […]
Continue Reading...
"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson
Alan Jacobson
"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan!
"
Tommy Wilson
Tommy Wilson
"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing
Steve Outing
"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco
Dan Pacheco
"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black
Designer Roger Black
"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey
Ideas from survey
"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica
JD Lasica
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