Posts by Steve Outing
  • by Steve Outing

    Long-time newspaper journalist turned interactive media expert Joe Michaud recently left his post as president of MaineToday.com (part of the Portland Press-Herald in Maine) and joined the AIM Group/Classified Intelligence as senior analyst. Now that he’s settled into his home office outside Portland to work for AIM and consult for several New England newspaper clients, […]

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  • by Steve Outing

    Thanks to Henry Pollson for his comment here pointing out an article of interest to anyone who has to compete against Craigslist in their local market:
    “Angie’s List: A better alternative to Craiglist for finding local contractors.”

    Writer Henry Grimes points out his experience with finding local contractors to do work around his house. When he used […]

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  • by Steve Outing

    I’m working on a white paper / report about how to redesign print classifieds sections for the modern world. (I’ll keep you posted on my progress and when it might be available.) And I have to say: It’s disturbing how slowly that’s happening, especially at U.S. newspapers.
    If you look around at newspaper classifieds sections, most […]

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  • by Steve Outing

    With newspapers in deep trouble, it’s unlikely that they can climb out of their holes by themselves (especially as the holes keep getting deeper). If a solution or solutions are to be found, it will be in concert with other companies.

    Google CEO Dr. Eric Schmidt is worried about the state of investigative reporting.
    Text version of […]

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  • by Steve Outing

    Dan Pacheco’s Printcasting initiative, for which he and the Bakersfield Californian got a Knight Foundation grant to fund for a 2-year development cycle, is worth paying attention to if you’re in the classifieds business. While not a classifieds project, per se, Printcasting does have some implications for classifieds, which I learned when I asked Pacheco […]

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  • by Steve Outing

    American media designer and consultant Alan Jacobson has had some luck convincing newspaper publishers outside the US to sign off on some fairly disruptive redesigns for classifieds. One interesting example is aviso-oportuno.com.mx, which (via Jacobson’s firm) redid its web classifieds in a way that severely simplified the interface.
    aviso-oportuno.com.mx is the separate classifieds brand for the […]

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  • by Steve Outing

    To: Craig and Jim
    From: Steve (on behalf of the newspaper industry)
    (OK, no, I do not actually speak for the newspaper industry; nor does ReinventingClassifieds.com. But I write this letter to you with the newspaper industry’s, journalism’s, and consumers’ best interests at heart. If any of those folks don’t agree with me, I’m sure they’ll let […]

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  • by Steve Outing

    Monster.com rolling out new job sites. (Crains New York Business) Career site operator Monster Worldwide Inc. announced it will launch co-branded recruitment Web sites with more than a dozen local newspapers Monday, part of the company’s effort to push its brand in specific markets. …
    Zillow.com Offers Featured Listings With Newspaper Ads. (Online Media Daily) Real […]

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Alan Jacobson

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