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Earlier I wrote about the importance of “curating” ads from other sources, adding them to your own classifieds site (with credit and links to the original source, of course). I have an anecdote for you — from my wife, Suzanne — about why this is important.
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She’s currently looking for a new school librarian position (after […]
Posts by Steve Outing
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As we’ve noted here recently, a growing number of newspapers are cutting out some days entirely from their print production schedule (or in the case of Detroit’s papers, stopping home delivery for all but three days a week and producing a newsstand-sale-only thinner edition on the other four days). Others are cutting out just their […]
Continue Reading...
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Well, it looks like this is a trend we’ll be seeing more and more of. Earlier this week, the Boston Globe stopped publishing classifieds sections on Mondays, Tuesdays, Wednesdays, and Thursdays. Print focus will be on the Friday and weekend editions with their jobs, autos, and homes advertising sections. Thursday regional additions also may have […]
Continue Reading...
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Steve Rosenbaum has written a useful trend piece for AlwaysOn, “2009 - 5 Trends That Will Change Media.” Here’s an excerpt of his first trend, which has classifieds implications:
Growth of the Curation Economy
“As the cost of the creation of content continues to come down, more content creators will come online. This will create a huge […]
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We’ve been lucky enough here at ReinventingClassifieds.com to have some smart media minds contribute their thoughts and ideas to this website on the topic of resurrecting and saving newspaper classifieds. In case you’ve missed the words of wisdom of these guest experts, we invite you to catch up. Here’s a handy set of links to […]
Continue Reading...
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In the short life of ReinventingClassifieds.com, a lot of outstanding ideas have been floated for helping newspapers resurrect their classifieds businesses. As the year 2008 has closed out (and is there anybody out there in media land who isn’t happy to have seen it pass?), we thought we’d save you the time of combing through […]
Continue Reading...
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Just a last-minute reminder: The deadline for ReinventingClassifieds.com’s Best Idea for Reinventing Classifieds competitions (one for media/advertising pros, one for students, each with a $500 cash prize) is the end of the day on Dec. 31, 2008.
We’re not looking for lengthy proposals (though it’s possible one might win). We’ll judge on the merits of the […]
Continue Reading...
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The latest trend in the beleaguered newspaper industry is cutting print editions from some days of the week. In recent weeks we’ve seen the Christian Science Monitor decide to publish only one print edition a week on Sundays, with the rest of the week covered online only; a number of newspapers have cut back on […]
Continue Reading...
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As we end 2008, we media people can only hope that 2009 will be an improvement. Of course, all signs indicate that it’ll be even worse. Well, whatever happens (ad sales and circulation for newspapers plummet even more; some media companies follow over-leveraged Tribune Co. into bankruptcy; some newspapers, in big towns and small, shut […]
Continue Reading...
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I’d like to point my classifieds readers over to an Editor & Publisher Online column that I wrote this week: “My ‘Crisis’ Advice to Newspaper Company CEOs: 11 Points to Ponder.” While it’s a prescription for what ails the newspaper industry overall, I think it’s worth reading through a classifieds lens.
Of the 11 points, classifieds […]
Continue Reading...
-
As we’ve noted here recently, a growing number of newspapers are cutting out some days entirely from their print production schedule (or in the case of Detroit’s papers, stopping home delivery for all but three days a week and producing a newsstand-sale-only thinner edition on the other four days). Others are cutting out just their […]
Continue Reading...
-
Well, it looks like this is a trend we’ll be seeing more and more of. Earlier this week, the Boston Globe stopped publishing classifieds sections on Mondays, Tuesdays, Wednesdays, and Thursdays. Print focus will be on the Friday and weekend editions with their jobs, autos, and homes advertising sections. Thursday regional additions also may have […]
Continue Reading...
-
Steve Rosenbaum has written a useful trend piece for AlwaysOn, “2009 - 5 Trends That Will Change Media.” Here’s an excerpt of his first trend, which has classifieds implications:
Continue Reading...
Growth of the Curation Economy
“As the cost of the creation of content continues to come down, more content creators will come online. This will create a huge […]
-
We’ve been lucky enough here at ReinventingClassifieds.com to have some smart media minds contribute their thoughts and ideas to this website on the topic of resurrecting and saving newspaper classifieds. In case you’ve missed the words of wisdom of these guest experts, we invite you to catch up. Here’s a handy set of links to […]
Continue Reading...
-
In the short life of ReinventingClassifieds.com, a lot of outstanding ideas have been floated for helping newspapers resurrect their classifieds businesses. As the year 2008 has closed out (and is there anybody out there in media land who isn’t happy to have seen it pass?), we thought we’d save you the time of combing through […]
Continue Reading...
-
Just a last-minute reminder: The deadline for ReinventingClassifieds.com’s Best Idea for Reinventing Classifieds competitions (one for media/advertising pros, one for students, each with a $500 cash prize) is the end of the day on Dec. 31, 2008.
Continue Reading...
We’re not looking for lengthy proposals (though it’s possible one might win). We’ll judge on the merits of the […]
-
The latest trend in the beleaguered newspaper industry is cutting print editions from some days of the week. In recent weeks we’ve seen the Christian Science Monitor decide to publish only one print edition a week on Sundays, with the rest of the week covered online only; a number of newspapers have cut back on […]
Continue Reading...
-
As we end 2008, we media people can only hope that 2009 will be an improvement. Of course, all signs indicate that it’ll be even worse. Well, whatever happens (ad sales and circulation for newspapers plummet even more; some media companies follow over-leveraged Tribune Co. into bankruptcy; some newspapers, in big towns and small, shut […]
Continue Reading...
-
I’d like to point my classifieds readers over to an Editor & Publisher Online column that I wrote this week: “My ‘Crisis’ Advice to Newspaper Company CEOs: 11 Points to Ponder.” While it’s a prescription for what ails the newspaper industry overall, I think it’s worth reading through a classifieds lens.
Continue Reading...
Of the 11 points, classifieds […]
"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson
Alan Jacobson
"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan!
"
Tommy Wilson
Tommy Wilson
"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing
Steve Outing
"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco
Dan Pacheco
"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black
Designer Roger Black
"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey
Ideas from survey
"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica
JD Lasica
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