Recent Featured

  • by Steve Outing

    Can newspaper classifieds be saved?

    Welcome to ReinventingClassifieds.com! This is a new website and initiative that has as its aim resurrecting and reinventing the newspaper classifieds business.
    Is that an audacious goal? It feels that way. When I’ve mentioned this project to professional colleagues, the common response has been a sarcastic “Good luck with that!”

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  • by Steve Outing

    Everyblock and a future of mapped classified ads

    Anyone interested in the future of classifieds should keep an eye on Everyblock.com, a new company founded by journalism-geek extraordinaire Adrian Holovaty. The company’s work in adding all manner of information to online maps is particularly relevant to classifieds, though we’ll have to wait a while before the open-source system they’re working on will be […]

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  • by Steve Outing

    PEJ’s outlook on classifieds in 2008 and beyond

    The latest annual report from the Project for Excellence in Journalism, “The State of the News Media 2008,” is out, and it paints a dire picture of the newspaper industry. Much of the reason things are so dire, of course, is because newspaper classifieds are in significant decline.

    To save you from plowing through the massive […]

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BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

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