We’ve been lucky enough here at ReinventingClassifieds.com to have some smart media minds contribute their thoughts and ideas to this website on the topic of resurrecting and saving newspaper classifieds. In case you’ve missed the words of wisdom of these guest experts, we invite you to catch up. Here’s a handy set of links to […]

(Editor’s note: The author is a retired newspaper publisher turned academic, and was director of Knight Ridder’s 25/43 Baby Boomer readership project, which included an experimental reinvention of print classifieds, in 1990.)

In nine months since I was carried from the bloody arena of the newspaper business and ascended to the ivory tower, I’ve gained this […]

Dan Pacheco
Bakersfield Californian

Today people can publish anything for free online, including ads. That means that the act of publishing is not really what they’re paying a newspaper for, or anyone for that matter. They’re paying to get their message out to a specific audience.
A specific audience is different from “the largest audience possible,” which is […]

Due to lack of time my last post was a little short so I am trying to get a little more detailed this time. As a consulting agency and software developer we work closely with newspapers in Europe to create the strategies and implement the technology and culture to make them a success.
One of our […]

If, like me, you’ve been reading newspapers for a long time (I’ve been reading the New York Times almost every day for 40 years), you noticed the dramatic decline in classified ad pages.
Back in the 1950s my dad would carefully look read the classified ads in the papers of any town he visited. He used […]

Robertson Adams

I think classifieds will take at least two routes forward. First, I think buyers and sellers will connect through web services such as SOAP, which means my mom would find an intermediary such as her local newspaper which would create a search agent that would find qualified buyers for her home or car, and […]

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David Mastio of BlogNetNews.com

Here’s what I would like to see happen in pretty broad strokes.
I start with the idea that classifieds have value as content as much as they have value to advertisers.
Step 1: The local daily puts its entire database of classifieds live and constantly updating on the web (no waiting for the […]

ReinventingClassifieds.com welcomes ideas and contributions from industry experts. We’re especially looking for ideas that will help the newspaper industry figure out how to recover some of its lost classifieds business.
Got a smart idea? A case study? Share your knowledge and vision with others who care about the newspaper industry and would like to see it […]