Hey there, innovative media/advertising thinkers. The newspaper industry needs your ideas, now more than ever! Help us figure out how to reinvent and save newspaper classifieds, and thus the industry. … We’ve got a competition going that will reward $500 to the person with the best idea. Check it out and fire up those brain [...]

Are you a college student who is studying media and/or advertising? Are you innovative? Would you like to help newspapers reinvent classified advertising? … We’ve got a contest for you. Share your ideas or proposed solutions. The winning essay will win $500 cash. Check out the contest. The newspaper industry needs you! >>>

What’s wrong with most newspaper classifieds? Over on Twitter, the wildly popular micro-blogging website, I spotted Matt Neznanski’s succinct answer to that question. (Twitter forces its users to make their statement in 140 or fewer characters.) Is he describing your classifieds operation? What can you do to make his gripe a thing of the past? [...]

Long-time newspaper journalist turned interactive media expert Joe Michaud recently left his post as president of MaineToday.com (part of the Portland Press-Herald in Maine) and joined the AIM Group/Classified Intelligence as senior analyst. Now that he’s settled into his home office outside Portland to work for AIM and consult for several New England newspaper clients, [...]

Due to lack of time my last post was a little short so I am trying to get a little more detailed this time. As a consulting agency and software developer we work closely with newspapers in Europe to create the strategies and implement the technology and culture to make them a success. One of [...]

We are working with a client to target classified ads. Similar to a Google-AdSense-Sidebar (or Amazon Shoplet), the products are related to the content displayed in the main area. We are also able to integrate the ads in mails such as newsletters or even print-mailings. Further, we want to offer an alert-system that allows the [...]