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New on the classifieds scene: Wal-mart! News surfaced in recent days that the giant retailer has added Wal-mart Classifieds to its website, which has an enviable 26 million unique visitors a month. It’s powered by Oodle, the Silicon Valley classifieds technology and aggregation company, and features classified ads — filtered locally — from the Oodle […]
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Recent Misc.
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When reader Bob Wyman, longtime media-technology innovator and currently a member of Google’s technical staff, discovered ReinventingClassifieds.com recently, it reminded him of an essay he wrote for CMC Magazine back in 1996: “Employment Listings Are Another Forfeited Franchise.”
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Wyman’s distant words were a warning to the newspaper industry, urging publishers not to sit back and watch […]
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On his new consultancy’s blog, Joe Michaud (outgoing president of MaineToday.com) comments on the debut of ReinventingClassifieds.com and brings up an interesting issue: What exactly are “classifieds” anymore?
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Interesting question. The newspaper industry has used the term for a long time (too long?). Michaud tugs at the question and comes up with this:
"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson
Alan Jacobson
"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan!
"
Tommy Wilson
Tommy Wilson
"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing
Steve Outing
"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco
Dan Pacheco
"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black
Designer Roger Black
"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey
Ideas from survey
"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica
JD Lasica
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