Dan Pacheco’s Printcasting initiative, for which he and the Bakersfield Californian got a Knight Foundation grant to fund for a 2-year development cycle, is worth paying attention to if you’re in the classifieds business. While not a classifieds project, per se, Printcasting does have some implications for classifieds, which I learned when I asked Pacheco […]

How bad do things have to get before publishers and classifieds managers are willing to do a complete (and badly needed) remodel of newspaper printed classified sections?

‘No one wants to be first. It’s amazing to me that they can’t/won’t/don’t want to try something different!’
-Bill Ostendorf

That question kept popping into my mind as I interviewed Bill […]

If, like me, you’ve been reading newspapers for a long time (I’ve been reading the New York Times almost every day for 40 years), you noticed the dramatic decline in classified ad pages.
Back in the 1950s my dad would carefully look read the classified ads in the papers of any town he visited. He used […]