Recent Surveys

  • by Steve Outing

    We’ve got an ongoing survey here on ReinventingClassifieds.com — click here to take it — and already there are some great ideas being shared. (I’ve already written up a few of the results: here, here, and here.)
    One of the open-ended questions in the survey has resulted in some insightful ideas about how to reinvent classifieds. […]

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  • by Steve Outing

    Here’s another result pulled from our survey of classifieds and media/new-media managers. (The survey’s still open. Please add your voice to make the results more meaningful!)
    One question asked respondents to identify the principal causes of newspaper classifieds’ historic downturn. We presented several options and asked people to rank them in order of importance. Here are […]

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  • by Steve Outing

    In our survey of classifieds managers and new media experts (you can still take the survey), we asked respondents what strategies they thought would work best for reinventing and reinvigorating newspaper classifieds.
    Here’s what they thought were the most promising strategies, in order, when we asked, “If your classifieds operation is in trouble, what would you […]

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  • by Steve Outing

    Over the coming days I’ll be writing up some early results from our extensive survey of classifieds professionals and media managers, where we tried to gauge industry attitudes about the outlook for saving newspaper classifieds and collect ideas for solutions to reversing what is a disturbing decline in this important sector of the newspaper business.
    This […]

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  • by Steve Outing

    As we ramp up ReinventingClassifieds.com, I’ve been asking people within my professional media contact network to share their views about the future of newspaper classifieds and solutions for resurrecting them. After covering and being involved in the new media world for a decade and a half, I know lots of very smart people.
    Alas, so far […]

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  • by Steve Outing

    5-second poll: Where’s your head at?

    This may be the shortest poll you’ve ever taken. Just tell us how you feel about the future of newspaper classifieds. You’ll see what others have answered when you submit your answer.
    We also have a much longer survey that’s aimed at classifieds managers and those at news organizations who make decisions about classifieds and business […]

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BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

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