• by Steve Outing

    Media designer Alan Jacobson is not always a fan of the ideas presented on this website (he expressed his disdain for the idea in our Classifieds Manifesto, for example, for newspapers to actually start selling things like cars, in addition to just publishing ads), but he does agree that if newspaper publishers would just break […]

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  • by Steve Outing

    A couple of great advice pieces were published recently by some smart folks I know. Their ideas definitely pertain to classifieds reinvention, even though they may be speaking about online advertising overall.
    1. Five Fatal Flaws that are killing local Internet plays - Dave Chase, SunValleyOnline.com (published on NewsInnovation.com)
    This is an outstanding critique of fatal flaws […]

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  • by Steve Outing

    American media designer and consultant Alan Jacobson has had some luck convincing newspaper publishers outside the US to sign off on some fairly disruptive redesigns for classifieds. One interesting example is aviso-oportuno.com.mx, which (via Jacobson’s firm) redid its web classifieds in a way that severely simplified the interface.
    aviso-oportuno.com.mx is the separate classifieds brand for the […]

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BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

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