• by Steve Outing

    In his (always must-read) blog, Newsosaur, media consultant and former newspaper executive Alan Mutter challenges the view that the poor economy is the crux of newspapers’ problems, as some industry executives are suggesting: “It’s not the stupid economy, newspapers.” Read his entire post, but here are a few excerpts: “Newspaper ad sales didn’t just go [...]

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"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

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