• Printcasting: the advertising implications

    by Steve Outing

    Dan Pacheco’s Printcasting initiative, for which he and the Bakersfield Californian got a Knight Foundation grant to fund for a 2-year development cycle, is worth paying attention to if you’re in the classifieds business. While not a classifieds project, per se, Printcasting does have some implications for classifieds, which I learned when I asked Pacheco […]

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    Filed in: Misc., print classifieds on July 30th, 2008

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