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A couple of great advice pieces were published recently by some smart folks I know. Their ideas definitely pertain to classifieds reinvention, even though they may be speaking about online advertising overall.
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1. Five Fatal Flaws that are killing local Internet plays - Dave Chase, SunValleyOnline.com (published on NewsInnovation.com)
This is an outstanding critique of fatal flaws […]
"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson
Alan Jacobson
"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan!
"
Tommy Wilson
Tommy Wilson
"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing
Steve Outing
"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco
Dan Pacheco
"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black
Designer Roger Black
"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey
Ideas from survey
"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica
JD Lasica
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