• Most of you think newspaper classifieds can be saved

    by Steve Outing

    Over the coming days I’ll be writing up some early results from our extensive survey of classifieds professionals and media managers, where we tried to gauge industry attitudes about the outlook for saving newspaper classifieds and collect ideas for solutions to reversing what is a disturbing decline in this important sector of the newspaper business.
    This […]

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    Filed in: Surveys on May 2nd, 2008


 

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BEST OF THE SITE

"We’ve found that even simple changes to improve usability are difficult or impossible to make at papers in the US."
Alan Jacobson

"Waiting for the next threat, and reacting with some wimpy promotion is NOT a plan! "
Tommy Wilson

"With a little cooperation, we might find that Craigslist can help to turn around newspapers."
Steve Outing

"Our inability to deliver small targeted audiences is a significant reason behind why newspaper Classifieds aren’t selling as well as they used to."
Dan Pacheco

"Maybe we could stop blaming the customers or the competition or Craig Newmark and think up a classified product that people might actually like!"
Designer Roger Black

"We shouldn’t be afraid to knock down our walls and share our classifieds with other newspapers or even with other websites."
Ideas from survey

"Craig Newmark of Craigslist is not the devil incarnate."
JD Lasica

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